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How Few Miles? Markedness & Distance

By Christopher Lee 3 Comments

Markedness. Kind of a funny word. I barely knew how to pronounce it when I first saw it. But it has a serious influence on numerical perceptions. I have said on multiple occasions that words matter. A lot. This week’s question continues to explore that idea:

How many miles do you think it is from Philadelphia, PA to Eugene, OR?

As you might be used to (if you’re signed up to receive my surveys), there was more than one condition. Here are the other three options you might have seen: [Read more…]

Filed Under: consumer behavior Tagged With: #1QFriday, anchoring, markedness

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