Christopher Lee | Consumer Behavior & Marketing

Consumer Behavior & Marketing

I’m Christopher Lee.

My career (and PhD) is consumer behavior.

What is consumer behavior?

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What is consumer behavior?

What is consumer behavior?
Consumer behavior is the study of consumers.
The what, when, how, and why of marketing.
Referred to as consumer psychology too, it is the psychology behind business.

What drives consumers?

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What drives consumers?

Consumers make judgments. They make decisions.
Sometimes consumers are rational. Sometimes they are not.
Consumer behavior offers theories to help marketers better understand consumers.

Want to learn more?

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You’re in the right place.

I research and study consumer behavior for a living.
I will teach you the science of consumer psychology to help your business.
What is consumer behavior?
Get started with these two resources:
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