My research focuses on framing of information and how it influences consumer perceptions and choice. For example, I recently co-authored an article titled “Limited Edition for Me and Best Seller for You: The Impact of Scarcity versus Popularity Cues on Self versus Other-Purchase Behavior” which was published in the Journal of Retailing.
CONSULTING & PREVIOUS WORK
Chris is engaging, professional, approachable and has a great understanding of the marketing world – all of which reflect in his teaching. Good use of medias and group work to supplement class topics. An overall great class.”
“I thoroughly enjoyed this class. Everything about this class was well put together and should be carried out for the future. The in class discussions, videos, and examples were extremely helpful when they were applied to the topic….One of my favorite classes/professors at the U of O.”
“He was always willing to help out to make sure his students were doing well, and his use of videos, real life scenarios, and personal stories made me WANT to come to this class and have made me want to continue with a marketing concentration.”