A collection of ramblings and insights.
What is the definition of consumer behavior?
What’s In A Name? Stadium Section Names and Perceptions
On Time Versus Late: The Effect of Framing on Subway Delays
Framing and Issues With Nutrition Labels
Anchoring and The Effect of Survey Answer Format
How Few Miles? Markedness and Distance
Precision and Conversational Norms
(Potential) Power of Round Numbers
The Psychology of Not: Good Versus Not Bad
Why do prices end in .99?
Psychology of Anchoring and Influence On Behaviors
1 Year Versus 52 Weeks: Consumer Behavior and Choice of Units