Does your business offer a warranty of 1 year, 12 months, or 365 days? Is your product expected to be delivered in 21 days or 3 weeks? Trick question, huh? It’s actually not. While the units are mathematically equivalent, academic research in consumer behavior suggests they are perceived differently by consumers.
Imagine you’re discussing a big project with a client and indicate you expect it to be done in 1 year. What if you would have said you expected the project to be done in 12 months? Or 52 weeks? [Read more…]