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Christopher Lee | Consumer Behavior and Marketing
What’s In A Name? Stadium Section Names and Perceptions
On Time Versus Late: The Effect of Framing on Subway Delays
Framing and Issues With Nutrition Labels
Anchoring and The Effect of Survey Answer Format
How Few Miles? Markedness and Distance
Precision and Conversational Norms
(Potential) Power of Round Numbers
The Psychology of Not
Why do prices end in .99?
What is the length of the Mississippi River? Depends on the line you draw first.