Meet Christopher Lee

Consumer Behavior & Marketing

I believe in a principle based, science backed approach to marketing that simplifies decisions while improving results for marketers and makes the experience better for consumers.

Marketing & Consumer behavior

What is consumer behavior?

The study of consumers. The what, when, how, & why of marketing. Consumers make judgments. They make decisions. Sometimes consumers are rational. Sometimes they are not. Consumer behavior offers theories to help marketers better understand consumers.