I’m Christopher Lee.
I research, and teach, marketing and consumer behavior.
Consumer behavior is human behavior. That’s it. Often, I think we get too caught up in marketing with definitions, terms, and abstract references…
I flew out to Arizona last week to watch some spring training baseball. Since I was thinking about baseball and tickets, I wanted to explore the…
WHAT IS CONSUMER BEHAVIOR?
The study of consumers. The what, when, how, & why of marketing. Also known as consumer psychology, consumer behavior is the psychology behind business.
WHAT DRIVES CONSUMERS?
Consumers make judgments. They make decisions. Sometimes consumers are rational. Sometimes they are not. Consumer behavior offers theories to help marketers better understand consumers.