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Christopher Lee

Consumer Behavior and Marketing

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I’m Christopher Lee.

I research, and teach, marketing and consumer behavior.

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consumer behavior textbooks

What is the definition of consumer behavior?

Photo by Sasha • Stories on Unsplash

What’s In A Name? Stadium Section Names and Perceptions

On Time Versus Late: The Effect of Framing on Subway Delays

Photo by Paweł Czerwiński on Unsplash

Framing and Issues With Nutrition Labels

WHAT IS CONSUMER BEHAVIOR?

The study of consumers. The what, when, how, & why of marketing. Also known as consumer psychology, consumer behavior is the psychology behind business.

WHAT DRIVES CONSUMERS?

WHAT DRIVES CONSUMERS?

Consumers make judgments. They make decisions. Sometimes consumers are rational. Sometimes they are not. Consumer behavior offers theories to help marketers better understand consumers.

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