Limit of 4 or Limit of 8? How anchoring affects the things we buy.
Consider the following scenario: You go to the store to buy soup. You notice that cans of soup are marked…
-
-
What is Consumer Behavior?
When discussing marketing and my interest in consumer behavior, I am often asked “What is consumer behavior?”. I typically respond…
-
3 Sports Business Lessons From NASA’s Curiosity Broadcast
Tuning in to the NASA live broadcast of the Curiosity mission was both a lesson in space exploration as well…
-
College Athletics By The Numbers: A Deeper Look at Profitability
A recent NCAA report stated that only 14 of the 120 athletic programs in the Football Bowl Subdivision made money.…
-
NBA Draft and Effects on Playing Time
I recently came across a study on the NBA and effects on playing time. The study conducted by Berkeley professors…
-
MLB Innings Pitched By Height
A while back Adam Foster of Project Prospect sent out a tweet wondering how height impacts success and longevity as…
-
Baseball Player Height and Weight By Year
My last two posts have been about the average height and average weight of MLB players. While I will be…
-
Baseball Player Weight By Position
Following up on my post from yesterday regarding average height of baseball players, I wanted to look at the average…
-
Baseball Player Height By Position
I was at a spring training game a few days ago and had an interesting conversation with my dad regarding…
-
Have you registered your personal name as a domain name?
I recently had a conversation with a sports executive (whose name is easily recognizable), and was surprised to learn he…
-
Information Sharing To Influence Sports Fans
In my last post, I talked about the effect of simplicity on sales conversions. There are many simple changes, such…
-
Simplicity in Sports Business
Based on hours of research I’ve done from books (Yes!, Made To Stick, etc) to videos (Kevin Rose, etc) to…