Why do prices end in .99?
Many of the questions people ask me are about pricing. One of the most popular questions is why do prices end in…
Blog
A space for ramblings and insights.
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Psychology of Anchoring and Influence On Behaviors
What is the length of the Mississippi River? Sounds like a fairly straight forward question but a concept known as…
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1 Year Versus 52 Weeks: Consumer Behavior and Choice of Units
Does your business offer a warranty of 1 year, 12 months, or 365 days? Is your product expected to be…
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Limit of 4 or Limit of 8? How anchoring affects the things we buy.
Consider the following scenario: You go to the store to buy soup. You notice that cans of soup are marked…
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What is Consumer Behavior?
When discussing marketing and my interest in consumer behavior, I am often asked “What is consumer behavior?”. I typically respond…
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3 Sports Business Lessons From NASA’s Curiosity Broadcast
Tuning in to the NASA live broadcast of the Curiosity mission was both a lesson in space exploration as well…
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College Athletics By The Numbers: A Deeper Look at Profitability
A recent NCAA report stated that only 14 of the 120 athletic programs in the Football Bowl Subdivision made money.…
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NBA Draft and Effects on Playing Time
I recently came across a study on the NBA and effects on playing time. The study conducted by Berkeley professors…
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MLB Innings Pitched By Height
A while back Adam Foster of Project Prospect sent out a tweet wondering how height impacts success and longevity as…