consumer behavior

Consumer behavior, also known as consumer psychology, is the why, what, how, when, and where behind marketing. From “Why do prices end in .99?” to “Do consumers respond differently to message framing?”.

  • What is Consumer Behavior?

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    When discussing marketing and my interest in consumer behavior, I am often asked “What is consumer behavior?”. I typically respond with something like “it is the study of how consumers behave, why they behave in certain ways, and how they respond differently in various situations”. Consumer behavior (also known as consumer psychology) is a fascinating…

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