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Christopher Lee

Consumer Behavior and Marketing

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framing

What’s In A Name? Stadium Section Names and Perceptions

By Christopher Lee

I flew out to Arizona last week to watch some spring training baseball. Since I was thinking about baseball and tickets, I wanted to explore the naming of sections within a stadium. In my experience, the naming of sections is not as calculated at it might appear (or should be). In other words, come up with a name for a section that sounds neat or luxurious and run with it. Although this isn’t a spring training example, let’s take a look at Angel Stadium. The Angels have the following section names in their upper deck:

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Filed Under: consumer behavior, marketing Tagged With: #1QFriday, framing, linguistics

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