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Christopher Lee

Consumer Behavior and Marketing

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pricing

Why do prices end in .99?

By Christopher Lee

Many of the questions people ask meĀ are aboutĀ pricing. One of the most popular questions is why do prices end in .99? It seems like everything from coffee to televisions and shoes to computers end with .99. So why do marketers do this? [Read more…] about Why do prices end in .99?

Filed Under: consumer behavior, marketing Tagged With: pricing

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