A lot of the consumer behavior effects I have demonstrated thus far in my #1QFriday series have been on the question side of things. For example, “How many miles…” versus “How few miles” is a markedness effect built into the actual question. This week’s survey looks at the answer side of things:
What do you think is the average attendance at a (FBS) college football game?
[Read more…] about Anchoring and The Effect of Survey Answer Format