Christopher Lee

simplicity

  • 3 Sports Business Lessons From NASA’s Curiosity Broadcast

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    Christopher Lee

    Tuning in to the NASA live broadcast of the Curiosity mission was both a lesson in space exploration as well as marketing and business for a few reasons: 1. Simplicity I connected to the NASA live stream based on a link going around Twitter and immediately saw the broadcast. No apps. No clicking to authorize…

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  • Simplicity in Sports Business

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    Christopher Lee

    Based on hours of research I’ve done from books (Yes!, Made To Stick, etc) to videos (Kevin Rose, etc) to websites (abtests.com, etc), a simple conclusion can be drawn: simple sells.  What is simple?  How does that translate to sports? Let’s look at ticket sales and website design to further examine this idea.  One of…

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