simplicity

3 Sports Business Lessons From NASA’s Curiosity Broadcast

August 6, 2012

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Christopher Lee

Tuning in to the NASA live broadcast of the Curiosity mission was both a lesson in space exploration as well as marketing and business for a few reasons: 1. Simplicity I connected to the NASA live stream based on a link going around Twitter and immediately saw the broadcast. No apps. No clicking to authorize
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Simplicity in Sports Business

November 5, 2009

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Christopher Lee

Based on hours of research I’ve done from books (Yes!, Made To Stick, etc) to videos (Kevin Rose, etc) to websites (abtests.com, etc), a simple conclusion can be drawn: simple sells. What is simple? How does that translate to sports? Let’s look at ticket sales and website design to further examine this idea. One of
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