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A lot of the consumer behavior effects I have demonstrated thus far in my #1QFriday series have been on the question side of things. For example, “How many miles…” versus “How few miles” is a markedness effect built into the actual question. This week’s survey looks at the answer side of things: What do you…
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Markedness. Kind of a funny word. I barely knew how to pronounce it when I first saw it. But it has a serious influence on numerical perceptions. I have said on multiple occasions that words matter. A lot. This week’s question continues to explore that idea: How many miles do you think it is from Philadelphia,…
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What is the length of the Mississippi River? Sounds like a fairly straight forward question but a concept known as anchoring (or magnitude priming) makes people respond to that question in unexpected ways. Anchoring is psychology theory that suggests when people see a number, they are biased toward that initial number. What does that mean?…
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Consider the following scenario: You go to the store to buy soup. You notice that cans of soup are marked down from $.89 to $.79. Below the price is fine print that says “Limit of 4.”. You make your choice and head to the register. Now the question is…does the purchase quantity limit (ex. limit…