What is the definition of consumer behavior?
The definition of consumer behavior is human behavior. That’s it. Often, I think we get too caught up in marketing…
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What’s In A Name? Stadium Section Names and Perceptions
I flew out to Arizona last week to watch some spring training baseball. Since I was thinking about baseball and tickets, I wanted…
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On Time Versus Late: The Effect of Framing on Subway Delays
After reading this post on Gawker about New York City subway delays, I was intrigued by how the information was…
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Framing and Issues With Nutrition Labels
All of my #1QFriday questions thus far have focused on a numerical response. How few miles is it from Eugene,…
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Anchoring and The Effect of Survey Answer Format
A lot of the consumer behavior effects I have demonstrated thus far in my #1QFriday series have been on the…
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How Few Miles? Markedness and Distance
Markedness. Kind of a funny word. I barely knew how to pronounce it when I first saw it. But it has…
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Precision and Conversational Norms
Last week, I asked about differences in perception between a 39-yard, 40-yard and 41-yard field goal. The primary goal was exploring how…
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(Potential) Power of Round Numbers
The majority of my research interests involve the relationship between words and numbers. How do words influence our (numerical) assessment…
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The Psychology of Not: Good Versus Not Bad
Words are extremely powerful. One word can be extremely powerful. We tend to throw out words without always thinking about how they…
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Why do prices end in .99?
Many of the questions people ask me are about pricing. One of the most popular questions is why do prices end in…
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Psychology of Anchoring and Influence On Behaviors
What is the length of the Mississippi River? Sounds like a fairly straight forward question but a concept known as…
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1 Year Versus 52 Weeks: Consumer Behavior and Choice of Units
Does your business offer a warranty of 1 year, 12 months, or 365 days? Is your product expected to be…