I flew out to Arizona last week to watch some spring training baseball. Since I was thinking about baseball and tickets, I wanted to explore the naming of sections within a stadium. In my experience, the naming of sections is not as calculated at it might appear (or should be). In other words, come up with a name for a section that sounds neat or luxurious and run with it. Although this isn’t a spring training example, let’s take a look at Angel Stadium. The Angels have the following section names in their upper deck:[Read more…] about What’s In A Name? Stadium Section Names and Perceptions
After reading this post on Gawker about New York City subway delays, I was intrigued by how the information was (or could be) framed. The article mentions that 78.8% of New York City subway trains were on time in 2014. Mathematically, that suggests (as the article mentions as well) subway trains are late 21.2% of the time.
This got me thinking…what do people perceive as an acceptable rate for trains to be on time? What do people perceive as an acceptable rate for trains to be late? Look at those two questions again. Virtually the same question but framing the information in a slightly different way may influence perceptions. Thus, half of the people who answered the survey saw the following:
One report estimates that New York City subway trains are on time 78.8% of the time. Given a variety of potential issues (weather, construction, etc.), what do you think is a reasonable percentage for trains to be on time? [Read more…] about On Time Versus Late: The Effect of Framing on Subway Delays
All of my #1QFriday questions thus far have focused on a numerical response. How few miles is it from Eugene, OR to Philadelphia, PA? What percentage of 40-yard field goals does the average college kicker make? All of them required some sort of numerical estimate. This week’s question switched to choice. Specifically, the task was to choose between two cans of soup:
Assuming you plan to eat the entire can of soup by yourself for dinner, which soup do you think is the healthiest choice?
A lot of the consumer behavior effects I have demonstrated thus far in my #1QFriday series have been on the question side of things. For example, “How many miles…” versus “How few miles” is a markedness effect built into the actual question. This week’s survey looks at the answer side of things:
What do you think is the average attendance at a (FBS) college football game?
Markedness. Kind of a funny word. I barely knew how to pronounce it when I first saw it. But it has a serious influence on numerical perceptions. I have said on multiple occasions that words matter. A lot. This week’s question continues to explore that idea:
How many miles do you think it is from Philadelphia, PA to Eugene, OR?
As you might be used to (if you’re signed up to receive my surveys), there was more than one condition. Here are the other three options you might have seen: [Read more…] about How Few Miles? Markedness and Distance
Last week, I asked about differences in perception between a 39-yard, 40-yard and 41-yard field goal. The primary goal was exploring how people perceive various distances and differences between those distances. In other words, we might have some rough understanding of how hard a “40ish-yard field goal” is and thus lump in 39 yard and 41 yard field goals into one big perception of “40ish-yard field goals” as opposed to truly recognizing differences in difficulty between 39, 40, and 41 yards. Furthermore, it showed the psychology behind round numbers (such as 40) and their potential to change behavior. This week’s survey explored a similar consumer psychology idea but in a different way: [Read more…] about Precision and Conversational Norms